Branislav Dusanic

Branislav Dusanic has over 20 years of experience in brand management and procurement, currently serving as the Global Category Manager for M&S at JTI since August 2008. In this role, Branislav develops and drives global category strategies, ensuring a harmonized sourcing strategy to secure quality goods and services while collaborating with regional and global teams. Previous positions at JTI include leading global innovation initiatives and overseeing product, pricing, and brand management across various tobacco products. Prior to JTI, Branislav held brand management roles at Soko Stark and AD IMLEK, focusing on brand strategy, profitability, and market dynamics. Early career experience at Wrigley involved trade marketing and regional management, honing skills in merchandising and team leadership. Education includes executive training at Hult Ashridge and IMD.