Chris Perkins is a data-driven marketing professional with extensive experience in technical services and customer insights. They served as Director of Technical Services at NextPlans from 2006 to 2014, managing application development and production infrastructure. Currently, Chris leads Strategic Data Systems and Infrastructure at JTI, where they focus on enhancing retail execution through innovative CRM solutions and data governance. Their previous roles include Director of Customer Insights & Analytics at Liggett Vector Brands and various leadership positions at Reynolds American Inc., where they specialized in business reporting and strategic planning. Chris holds a Bachelor of Science in Computer Information Systems from High Point University and an M.B.A. from Wake Forest University School of Business.
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