Idil Yasa

Regional President, Americas at JTI


Idil Yasa was appointed to JTI’s Executive Committee as Regional President, Americas, in September 2021. She is responsible for the region’s performance, development and growth.

Idil brings a wealth of commercial experience with more than 20 years at JTI, across a wide range of business disciplines.

In 1998, she joined the marketing team at JTI Turkey. After having held several positions of increasing responsibilities, she moved to Geneva in 2004 to join Winston Brand Group, and from 2006 led the global brand group’s strategy and portfolio pillar.

In 2008, Idil joined the CIS+ Region, serving as the Marketing and Sales Vice President for 7 years.

Before she was appointed as Strategy and Insights Vice present in 2017 in HQ Marketing and Sales global function, she led JTI’s strategic corporate response against Branding Ban regulations.

Prior to taking up her current role, Idil was appointed as the General Manager of the CzHuSk (Czech, Hungary, Slovakia) cluster of markets, and before joining JTI she worked for Adidas group in Turkey for four years.

She holds a Bachelor of Business Administration from Bilkent University in Ankara, Turkey.


  • Regional President, Americas

    Current role

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