Johan Frykendahl

Johan Frykendahl is an experienced professional in the e-commerce and business development sectors. Currently serving as the Head of Ecommerce at JTI (Japan Tobacco International) since April 2017, Johan excels in managing relationships with strategic online key accounts within the Oral Nicotine / RRP industry. Prior roles include Ecommerce Specialist at Beyond Retail, where expertise in conversion rate optimization and user experience design drove client growth, and Founder & CEO of Storebadge, a start-up focused on transforming ideas into marketable products. Johan also held positions as Senior Project Manager at Improove, where successful management of Magento-based e-commerce projects was achieved, and as Advisor and Business Developer at Svensk Digital Handel, contributing to the growth of the Trustmark TRYGG E-HANDEL. Earlier experience includes roles at INTELLIWELL, where sales and relationship building were key, and Pricerunner, where market promotion of Trustmark TRYGG E-HANDEL was successfully executed. Johan holds a Master in Business Administration from Stockholm University.