Kathrine Decorzant

Kathrine Decorzant is a seasoned marketing and sales executive with over two decades of experience at JTI (Japan Tobacco International), where Kathrine currently serves as Vice President Marketing & Sales Western Europe. In this role, Kathrine oversees the commercial direction and performance of 27 markets, significantly contributing to overall profit while fostering sustainable innovation and regulatory collaboration. Previously, Kathrine held various leadership positions, including Country Manager for Belgium & Luxembourg and Director Marketing in Switzerland, achieving notable increases in market share, sales volume, and net earnings. Kathrine's educational background includes extensive executive education from institutions such as Harvard Business School, London Business School, and INSEAD, complemented by a Bachelor with Honours in Business Administration and Management from BI Norwegian Business School.