Marie Sicard

Marie Sicard has extensive experience in brand management and marketing, currently serving as a Global Senior Brand Manager for Ploom at JTI (Japan Tobacco International) since October 2008. Throughout the years at JTI, Marie has held various positions, including Global Brand Manager for Modern Oral Products and Global Camel Brand Manager, focusing on portfolio strategy and brand equity. Prior to joining JTI, Marie worked at Imperial Tobacco as a Hold Separate Manager and Assistant Brand Manager for OTP, as well as gaining early experience through internships at Stories Design, Euro RSCG, and LVMH. Marie holds an MBA in Marketing & Communication from ESG (2005-2006) and a degree in Marketing from IPAG Business School (2001-2005), alongside studies at Hochschule München University of Applied Sciences and Nottingham Trent University.