Nick Diacon is an accomplished Sales Director and Travel Retail expert with over 15 years of experience in developing and executing sales and marketing strategies to enhance revenue and profitability in competitive retail environments. They have a proven track record in brand launches and P&L transformation, having lived and worked across the Middle East, Asia Pacific, Indian subcontinent, and Europe. Previously, Nick held leadership roles at companies like Butlers Chocolates, where they built a multi-million dollar revenue stream in APAC, and Patons Macadamia Plantations, significantly increasing sales across EMEA and APAC. Currently, Nick serves as the Global Strategic Account Lead at JTI, focusing on global travel retail. Nick earned a Bachelor’s degree in Business, Management, Marketing, and Related Support Services from Southampton Solent University.
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