Nicolo Fratello

Nicolo Fratello is a seasoned professional in the fields of consumer data and digital marketing, currently serving as the Global Consumer Data & Marketing Automation Cluster Lead at JTI since October 2022. Prior experience includes a role as Global Consumer Data Manager and Functional Consultant EMEA - CDP Solutions at Treasure Data, where responsibilities involved leading a global implementation of CDP solutions across multiple markets. Prior to that, Nicolo worked as an E-Commerce & Omnichannel Analyst at Accenture Song, focusing on e-commerce strategies. Additional experience encompasses digital marketing roles, including a Digital Marketing Strategist at Comfort Click, where key contributions involved CRM management and performance monitoring. Nicolo holds a Bachelor's degree in Communication, Media and Advertising and a Master's degree in Digital Marketing from IULM University, along with ongoing professional development through Salesforce's Trailhead program.