Renato Loayza

Renato Loayza is an experienced marketing professional currently serving as the Head of Marketing for both Juan Valdez Café and Grupo KFC Ecuador since June 2021. Loayza's career includes roles such as Senior Digital Planner at Omnicom Media Group and Digital Marketing Leader at Home Vega, where responsibilities included developing digital strategies and managing e-commerce channels. Previous experience also includes coordinating digital marketing at Super Paco EC, where duties involved managing digital presence and running digital campaigns. As the owner of Típico de Vos, a restaurant established in 2016, Loayza has entrepreneurial experience. Loayza holds a Master's degree in Market Intelligence and Big Data from Universidad Internacional de La Rioja and a degree in Marketing from UNIVERSIDAD UTE.