Nickey Best

Nickey Best is an experienced CRM professional with a diverse background in customer retention and data management. Currently serving as the Manager of Global CRM at The Juice Plus+ Company since June 2020, Nickey has previously held positions as a CRM Consultant at McArthurGlen Group and eBay, and worked as the CRM & Data Lead for Europe at Diageo. Additional roles include CRM Manager at Royal Mail, Senior CRM Manager at Rank Group, and Head of CRM at Rentify. Nickey's career began with a degree in Business and Management (Marketing) from Brunel University of London, which laid the foundation for a successful trajectory in customer relationship management across various industries.