Julius Meinl Coffee Group
Aleksandra Smirnova has a diverse and extensive work experience in various marketing roles. Aleksandra began their career as a Marketing Executive at Coca-Cola Hellenic Bottling Company, where they worked until 2015. Aleksandra then joined Avon as a Junior Brand Manager and quickly progressed to become a Brand Manager. At Avon, they successfully implemented brand strategies, launched new products, and achieved strong sales growth. In 2016, they joined PepsiCo as a Brand Manager and later became a Senior International Brand Manager. During their time at PepsiCo, they led the repositioning of a brand, developed new communication platforms, drove innovation projects, and optimized media planning. Since 2020, they have been working at Julius Meinl International as a Regional Marketing Director. In this role, they are responsible for overseeing marketing activities in various regions, developing marketing strategies, driving growth in retail and e-commerce, and managing a team of professionals.
Aleksandra Smirnova obtained a Master of Science degree from Lomonosov Moscow State University (MSU) between 2006 and 2012. Following this, they pursued a Diploma of Education in Marketing/Marketing Management, General, from the Higher School of Economics from 2012 to 2014.
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Julius Meinl Coffee Group
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Founded in 1862, Julius Meinl is one of the oldest coffee roasters in the world and an iconic Vienna coffee house brand. Our pioneering dedication to quality has been a family trademark for five generations. With over 160 years of experience, we are a preferred coffee supplier for Vienna’s leading coffee houses, where only the finest is good enough. We believe it’s the mosaic of small moments that add the most meaning to life. That’s why our blends offer unrivaled aroma and taste, allowing you to savour your coffee moments to the fullest - as Vienna's artists, writers and thinkers did in the past, and the new generation continues to do today. Today our premium coffee and tea products are sold in over 50,000 hotels, coffee houses and restaurants in 70 countries around the world, plus a growing number of retail outlets. The doors of the Viennese coffee house culture are open to everyone. We invite you to join us!