Bo van Geel

Bo van Geel is an experienced data analyst with a strong background in commercial analytics and consumer behavior. Currently serving as a Data Analyst Commercie at Jumbo Supermarkten since June 2023, Bo previously held the position of Category Development Manager Retail at Royal Swinkels Family Brewers and has worked as a Researcher in Consumer Behaviour at Centerdata. Bo's career at Jumbo Supermarkten includes roles as a Data Scientist/Analyst and Commercial Analyst. Additionally, Bo completed a Graduate Internship in Consumer Research at CentERdata and served as a Student Assistant in the Marketing Program at Tilburg University. Educational qualifications include a Master of Science in Marketing Analytics from Tilburg University and a Bachelor of Science in International Business Administration, complemented by an exchange program at the University of Strathclyde. Bo also demonstrated leadership skills as Vice Chairman of the MAK Mentorship System from 2015 to 2016.