Viktoria Wurm

Viktoria Wurm has extensive experience in marketing, with a focus on influencer marketing and brand management. Currently serving as the Head of Influencer Marketing & Cooperations at JUNGLÜCK GmbH since August 2021, Viktoria is responsible for strategic direction and the development of creative performance campaigns, along with revenue responsibility and annual budget planning. Prior to this role, Viktoria headed influencer marketing at Social Chain Germany GmbH, where campaign development for notable brands in various sectors was a key responsibility. Earlier positions include senior growth marketing management and head of brand management at M1 Med Beauty Berlin GmbH, where Viktoria oversaw social media, influencer marketing, and content marketing. Viktoria's career also includes various internships focused on communication and media relations at companies such as Nestlé, RTL, and HELLA. Viktoria holds a Master of Arts in Language and Communication from Technische Universität Berlin and a Bachelor of Arts in German Linguistics and English Literature from Paderborn University.