Just Brands - Fashion & Retail
Axel de Wilde is a seasoned creative professional with a diverse background in branding, film direction, and media education. As Co-Founder and Creative Mind at WeCup since October 2021, Axel has contributed to developing a sustainable cup system in the Netherlands. Operating as Owner and Creative Mind at STUDIO RAAR since October 2009, Axel focuses on elevating brands through innovative strategies. Additionally, Axel directs films and writes campaigns at AXEL DE WILDE | SOETr. As a Media Instructor and Exam Coach at Artemis Academie, Axel specializes in art direction and media campaigns. Freelancing as a DOP for Just Brands, responsibilities include delivering comprehensive seasonal campaigns across various media platforms. Early career experience includes roles as a digital media designer and graphic designer, complemented by formal education in design and illustration from institutions including HKU and Grafisch Lyceum Utrecht.
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Just Brands - Fashion & Retail
Just Brands is the organization behind the brands: PME Legend, Cast Iron Premium Denim and Vanguard. We are a dynamic fashion company with over 25 years experience in creating unique labels in fashion. Headquartered in Lijnden near Amsterdam, we work with specialists who’s passion and eye for detail is invested in designing, manufacturing and marketing our brands. Just Brands is building the business step by step, consistently offering our partners and our consumers high–quality, relevant products with distinctive image platforms and related services. We are a proud company with a focus on the long term with high ethical standards and respect for the environment.