Liza Bykov

Liza Bykov is a skilled Performance Analyst at Just Brands, specializing in creating Looker Studio dashboards, aligning paid media with backend and net sales revenue, and segmenting customer journeys. Prior experience includes serving as a Digital Marketing Manager at Scotch & Soda, where Liza evaluated the digital marketing funnel and improved data collection infrastructure. Previous roles encompass Marketing Automation Consultant at NEWCRAFT, B2B Marketer at Gen25, Social/Content Marketer at Tao Horeca Group, and Production roles at Another World. Liza holds a Bachelor's degree in Marketing from the University of Applied Sciences and a minor in finance consultancy from the Amsterdam University of Applied Sciences.