Lauren Schweitzer

Lauren Schweitzer is a skilled marketing professional with extensive experience in demand generation and media planning. At Just Global, Lauren serves as Manager of Demand Generation, where Lauren leads ABM-based campaigns for global B2B technology clients, resulting in a 171% ROI increase and a 220% improvement in pipeline cost efficiency for construction clients. In a prior role as Manager of Media, Lauren oversaw campaign development, achieving a remarkable 14x ROAS and generating a $4.95MM fractional pipeline. Lauren's career began at the University of San Diego, where Lauren advanced from Operational Assistant to Marketing Team Project Supervisor, enhancing engagement through innovative marketing initiatives. Lauren holds a Bachelor of Business Administration in Marketing from the University of San Diego.