Patrizia Vassallo

Patrizia Vassallo is a seasoned analytics professional with extensive experience in consumer insights and research. Currently serving as Senior Director of Analytics at Just Global since May 2023, Vassallo previously held the position of Director of Consumer and Strategic Insights at Empower, where responsibilities included managing custom quantitative research projects and supporting media research needs for multiple clients. Prior roles include Associate Director at OMD USA, focusing on marketing science and campaign measurement for major brands like McDonald's, and various analytics positions at Rise Interactive, where Vassallo managed user experience research and analytics across diverse industries. Vassallo holds a Master of Arts in Public Policy and Survey Research from the University of Connecticut and a Bachelor of Science in Advertising from the University of Illinois Urbana-Champaign.