Sara Valentina Talat is an accomplished marketing professional with extensive experience in loyalty, customer engagement, and marketing automation. Currently leading the Group Loyalty & Customer Engagement team at Just Group since September 2022, Sara manages marketing automation and customer segmentation for several well-known brands across multiple countries. Previously, as the CRM & Analytics Manager at Fisher Funds, Sara developed strategic marketing automation plans and supported the company’s business goals through expert management of Salesforce Marketing Cloud. Additional experience includes roles at 9Spokes, DuPont Pioneer Brand Products, SKYCITY Entertainment Group, and GE Capital, where Sara honed skills in digital marketing, events management, and stakeholder collaboration. Educational qualifications include a Postgraduate Diploma in Business from The University of Auckland and certifications in Digital Marketing and Salesforce.
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