Sierra Nelson

Sierra Nelson's work experience includes roles in various companies and organizations. Sierra started their career as a Marketing Associate at Bella Ella Boutique in 2017. In the same year, they also became involved with UVU American Marketing Association, where they served as the VP of Digital Promotions and later as the President of Administration.

In 2018, Sierra joined Utah Valley University as a Honors Housing Student Resident Leader, where they were responsible for planning monthly activities and serving as a liaison between students and Resident Leaders.

In 2019, Sierra transitioned to Big Leap, where they initially worked as a Digital Marketing Intern before becoming a Digital Marketing Specialist. In this role, they conducted analysis of online marketing campaigns and provided data-based recommendations for strategy. Sierra also researched marketing opportunities for clients and created content for web pages and blog posts.

Sierra's expertise in digital marketing continued to grow as they took on the role of Digital Marketing Manager at Big Leap in 2019. Sierra worked with a variety of clients, creating and executing online marketing strategies with the help of their team. Sierra maintained frequent communication with clients to ensure the progress and results of their strategies were effectively communicated.

In 2020, Sierra joined Rustica as a Social Media Marketing Manager and later became a Marketing Manager. Sierra was responsible for managing marketing initiatives and strategies.

Currently, Sierra is the Director of Digital Marketing + Ecommerce at Just Ingredients, Inc. In this role, they have built the marketing department and strategies from scratch. Sierra drives business growth and brand awareness through various digital marketing channels and collaborates closely with cross-functional teams to align marketing initiatives with the company's brand values and business goals.

Sierra Nelson attended Utah Valley University from 2015 to 2019, where they obtained a Bachelor's degree in Digital Marketing with a minor in Business Management. In addition to their degree, Sierra also acquired several certifications in different digital marketing platforms. In March 2018, they received the Hootsuite Platform Certification from Hootsuite. Later in August 2018, they obtained the Hubspot Inbound Certification from HubSpot. Additionally, in January 2018, Sierra acquired the Google Analytics Individual Qualification from Google, followed by the AdWords Fundamentals Certification from Google in February of the same year.