Kimberly Chang

Kimberly Chang is a seasoned professional in brand strategy and licensing, currently serving as Sr Director of Brand Strategy at Just Play since January 2017. Prior experience includes holding multiple licensing roles at DreamWorks Animation from August 2012 to December 2016, focusing on the Asia Pacific market where expertise in local business and cultural nuances was developed. At DreamWorks, responsibilities included training agents, negotiating merchandise deals, and creating tailored merchandise programs to enhance franchise appeal in the region. Earlier positions at Sony Pictures Entertainment, Disney Consumer Products, and Brandnone, LLC provided a solid foundation in marketing and international promotions. Kimberly Chang graduated with a B.A. in Communication from UCLA after completing undergraduate studies at UC San Diego.