JUUL Labs
Ashok brings over 30 years of experience in Commercial Business Development and General Management across Asia and Europe. He began his career in 1990 as an Industrial Engineer at Fisher-Rosemount India. Joining Philip Morris International in 1996, he held various leadership roles, including President of the e-Vapor category. In the past 14 years, he focused on commercialization of reduced-risk alternatives to cigarettes in Switzerland, Japan, and Russia. Ashok holds a degree in Industrial Engineering from Anna University, an MBA from the Asian Institute of Management, and is a CFA charter holder from the Association of Investment Management & Research, USA.
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