Ashok brings over 30 years of experience in Commercial Business Development and General Management across Asia and Europe. He began his career in 1990 as an Industrial Engineer at Fisher-Rosemount India. Joining Philip Morris International in 1996, he held various leadership roles, including President of the e-Vapor category. In the past 14 years, he focused on commercialization of reduced-risk alternatives to cigarettes in Switzerland, Japan, and Russia. Ashok holds a degree in Industrial Engineering from Anna University, an MBA from the Asian Institute of Management, and is a CFA charter holder from the Association of Investment Management & Research, USA.
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