Holli Erskine

Holli Erskine is a seasoned professional with extensive experience in brand management, public affairs, and strategic initiatives. Currently serving as Senior Manager and Brand Programs Lead for Revenue Growth Management at Juul Labs, Holli oversees the US promotion strategy aimed at acquiring and converting adult smokers. Prior roles include Executive Director of the U.S. President's Council on Sports, Fitness & Nutrition, where Holli managed the budget, developed the National Youth Sports Strategy, and served as the primary spokesperson for the organization. Additionally, experience as a Public Affairs Officer in the United States Marine Corps and a board member of the National Fitness Foundation underscores a commitment to community engagement and youth sports advocacy. Holli holds a Bachelor of Science in Chemistry with a minor in Math from the University of North Carolina Wilmington and has completed various military education programs.