Sergi Gonzalez

Sergi Gonzalez is an accomplished marketing professional with extensive experience in the wine and spirits industry. Currently serving as the Global Trade Marketing Manager at J&C Prime Brands since September 2023, Sergi also manages marketing responsibilities for still wines and oversees new product development. Prior to this role, Sergi held various positions at VANTGUARD, including Regional Sales Manager and Area Marketing Manager, where responsibilities encompassed brand building across the EMEA and Asia Pacific regions. With experience as Spirits Trade & Marketing Manager at Excelsia Vinos y Destilados and Global Strategic Spirits Marketing Manager at Miguel Torres S.A., Sergi has a strong background in strategic marketing and product development. Earlier career milestones include work at Bacardi starting as a trainee and progressing to Brand Manager, providing a solid foundation in brand strategy and marketing execution. Sergi earned a Lic&MBA degree in Business Administration from Esade.