Allison S.

Allison S. is an experienced marketing professional with a strong background in demand generation and strategic marketing. Currently serving as the Director of Global Demand Generation and ABX at JW Player since 2021, Allison has been pivotal in reshaping global marketing strategies, leading a team focused on integrated campaigns and market expansion. Previously, as the Head of Demand Generation at T-Mobile from 2019 to 2021 and Game Boost from 2015 to 2019, Allison developed comprehensive strategies that fostered significant growth and improved conversion rates through cohesive campaigns. Allison holds a Bachelor of Science in Business Management, Economics, and Marketing from Empire State University.