Niels Veien

Niels Veien is an accomplished executive with extensive experience in retail management and board membership. Currently serving as Vice President of Lars Larsen Group Retail and a management board member for several companies including JYSK, ILVA, and Bolia.com, Niels has been involved with JYSK since 1999, holding various leadership roles such as Executive Vice President in Customer Experience and Business Development. Niels has also contributed to multiple organizations, including Sängjätten and SOFACOMPANY, through board positions since 2021. Prior experience includes a long tenure at Coop Danmark, where Niels held various roles primarily in supply chain and finance. Niels's educational background includes executive programs and certifications from ConsilioNexus Academy and Aarhus University, highlighting a solid foundation in management and organizational leadership.