KHWS
Adam Orton is an experienced Account Director currently overseeing a global company's 50th anniversary project at KHWS, where responsibilities include managing activations, budget ownership, and collaborating with various teams and agencies. Previously, Adam held the role of Project Director at Hogarth Worldwide, focusing on content production for YouTube events, and prior to that, worked as an Account Director at the same company leading large retail campaigns. Adam's career also includes positions as a Marketing Project Manager at Tag, a Senior Account Manager at Paragon Customer Communications and Millnet, and an Operations Manager at Millnet. Adam holds a degree in Media Studies from the University of East London, specializing in radio production.
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KHWS
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KHWS is the Insight Driven Brand Activation Agency. We use our proprietary Behavioural Science tools to identify, define & activate the buying behaviours that drive sales. Working in partnership with Durham University Business School we have developed a set of very agile proprietary behavioural science based tools - Sales Trigger Insight - that for the first time provide a unique insight into the purchase behaviour of our client’s customers. By understanding the unconscious short cuts that consumers use when making a purchase decision - in any given category – we can deliver messaging and marketing activity that solves the most pressing challenges facing brands: • Driving Sales - Protecting and enhancing listings • Driving ecommerce sales and breaking the monopoly of the favorites list • Maximising efficiencies and revenues from marketing budgets • Taking decisive action when you need a plan - Understanding which marketing touch points impact purchase and which don't • Providing proof points for collaborating with retailers Our proprietary tools ensure our creative outputs are laser focused in delivering a competitive edge and it's making a difference for a host of brands including – Samsung, Bacardi, Twinings, Haagen Dazs, Jack Daniel’s, Innocent, Asahi and Mobil1. Want to understand your consumers' buying behaviours better? We are sure we can deliver a competitive edge for you.