KHWS
Carlo Reale has extensive work experience in the field of art direction. Carlo started their career at Ogilvy Healthworld in 2008 as an Art Director and worked there until 2009. From 2009 to 2018, they worked in various freelance roles for companies such as Harvest Digital, Gyro HSR, Mcann Erickson Healthcare, Rapp, The Box at CHI & Partners, Ogilvy Healthworld, and Sputnik Agency. In 2012, they joined WDMP as a Senior Art Director and worked there until 2018. Currently, they are working as a Senior Art Director at KHWS - The Brand Commerce Agency since 2018.
Carlo Reale obtained a BTEC National Diploma in Graphic Design from Newcastle College School of Art and Design between 1996 and 1998. Carlo further pursued their education in Advertising and received an HND from the same institution from 1998 to 2000.
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KHWS
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KHWS is the Insight Driven Brand Activation Agency. We use our proprietary Behavioural Science tools to identify, define & activate the buying behaviours that drive sales. Working in partnership with Durham University Business School we have developed a set of very agile proprietary behavioural science based tools - Sales Trigger Insight - that for the first time provide a unique insight into the purchase behaviour of our client’s customers. By understanding the unconscious short cuts that consumers use when making a purchase decision - in any given category – we can deliver messaging and marketing activity that solves the most pressing challenges facing brands: • Driving Sales - Protecting and enhancing listings • Driving ecommerce sales and breaking the monopoly of the favorites list • Maximising efficiencies and revenues from marketing budgets • Taking decisive action when you need a plan - Understanding which marketing touch points impact purchase and which don't • Providing proof points for collaborating with retailers Our proprietary tools ensure our creative outputs are laser focused in delivering a competitive edge and it's making a difference for a host of brands including – Samsung, Bacardi, Twinings, Haagen Dazs, Jack Daniel’s, Innocent, Asahi and Mobil1. Want to understand your consumers' buying behaviours better? We are sure we can deliver a competitive edge for you.