KHWS is the Insight Driven Brand Activation Agency.
We use our proprietary Behavioural Science tools to identify, define & activate the buying behaviours that drive sales.

Working in partnership with Durham University Business School we have developed a set of very agile proprietary behavioural science based tools - Sales Trigger Insight - that for the first time provide a unique insight into the purchase behaviour of our client’s customers. By understanding the unconscious short cuts that consumers use when making a purchase decision - in any given category – we can deliver messaging and marketing activity that solves the most pressing challenges facing brands:
• Driving Sales
- Protecting and enhancing listings
• Driving ecommerce sales and breaking the monopoly of the favorites list
• Maximising efficiencies and revenues from marketing budgets
• Taking decisive action when you need a plan
- Understanding which marketing touch points impact purchase and which don't
• Providing proof points for collaborating with retailers

Our proprietary tools ensure our creative outputs are laser focused in delivering a competitive edge and it's making a difference for a host of brands including – Samsung, Bacardi, Twinings, Haagen Dazs, Jack Daniel’s, Innocent, Asahi and Mobil1.

Want to understand your consumers' buying behaviours better?
We are sure we can deliver a competitive edge for you.

Advertising

Marketing

KHWS

Andrew Watts

Mark Skelton

Nick Hawkes

The Leadership Team at KHWS oversees the strategic direction and vision of the company, ensuring alignment with its mission to leverage proprietary Behavioural Science tools for brand activation. The team is responsible for driving growth, managing key client relationships, and steering innovation across all aspects of the business to maintain a competitive edge. Comprised of founding and managing partners, they lead by example, fostering a culture focused on delivering measurable results for clients such as Samsung, Bacardi, and Jack Daniel’s.

Leadership Team

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Other teams at KHWS

Account Management Team