Marketing Manager

About K12 Coalition

K12 Coalition provides products and services that help K-12 schools and teachers achieve transformational learning outcomes. We tackle many of today’s toughest education obstacles, including teacher recruitment and retention, student learning acceleration, ongoing teacher coaching and development, long-range strategic planning, and school equity audits. K12 Coalition came together when educators with deep experience as teachers, school leaders and high-level district administrators observed a genuine need for something better. Our divisions include iteach, Teaching Channel, Insight Education Group and Lavinia Group.

Location: Remote, available from anywhere within the U.S.

Travel: Up to 10% for team meetings and conferences

The Opportunity

The Marketing Manager plays a critical role in the development and execution of product marketing initiatives that drive product adoption and growth. This role focuses on positioning the product effectively in the market, supporting go-to-market strategies, and working closely with sales, product management, and other marketing teams. The Marketing Manager is responsible for understanding the competitive landscape, creating compelling content, and driving campaigns to generate demand.

The Marketing Manager reports to the Director, Marketing.

What You’ll Do

Product Positioning and Messaging

• Collaborate with the Director, Marketing to craft clear and differentiated product positioning and messaging.
• Ensure that the product's value proposition resonates with target customer segments.

Demand Generation

• Develop marketing campaigns that drive leads and product interest.
• Develop campaign strategies and messaging to ensure alignment with product positioning.
• Measure and report on the effectiveness of campaigns, using data to refine marketing strategies.

Market Research and Competitive Analysis 

• Conduct ongoing market research to understand industry trends, customer needs, and competitor strategies.
• Gather and analyze competitive intelligence to identify opportunities for differentiation.

Content Creation

• Develop product-related content, including website, ad content, case studies, whitepapers, blog posts, and email campaigns.
• Collaborate with the marketing shared services teams to produce engaging and informative product marketing materials.
• Ensure all content aligns with the product’s positioning and key messages.

Go-to-Market Execution

• Assist in the execution of product launch plans, ensuring that all materials and communications are delivered on time.
• Coordinate with sales, customer success, and product teams to ensure internal alignment on launch goals and timelines.

Sales Enablement

• Work closely with the sales team to gather feedback on customer needs and market challenges.

Other Duties

• Support the team with additional tasks and responsibilities as needed to help meet evolving organizational goals and objectives.

Qualifications

• Bachelor’s degree in a related field.

• 5+ years of experience in B2B marketing, with a focus on digital marketing and project management, ideally in K12 education.

• • A deep understanding of educational environments, allowing you to craft messages that resonate with educators and their preferred ways of receiving information.

• Experience collaborating with key stakeholders and external agencies to implement a data-driven approach for optimizing multi-channel campaigns.

• Proven ability to communicate effectively with diverse audiences and tailor messaging to meet their specific needs.

• Experience with WordPress preferred.

Who You Are

You take ownership and demonstrate initiative – You are a motivated team player and self-starter, ready to contribute to your team’s goals with a collaborative and solutions-oriented mindset.

You are data-driven – A collaborative team player who enjoys testing, experimenting, and drawing insights from data. You leverage your understanding of digital marketing, emerging trends, and consumer behavior to adapt and make informed decisions.

You are an effective communicator with the ability to build and sustain relationships – You communicate effectively, ensuring your ideas are accessible to diverse audiences, both verbally and in writing.

You are a self-motivated and skilled problem-solver – Both creative and analytical, you’re proactive, resourceful, and able to work independently. You adapt quickly to changing priorities and environments, continuously seeking solutions and improvements.

You are an agile project manager – You think and act strategically, demonstrating strong attention to detail and multitasking abilities. Highly organized, you manage projects effectively while responding to the business’s evolving needs.

Compensation Range

The compensation range for this position is $72,000 - $93,500.

As part of our commitment to pay equity, new hires are typically brought into the organization at a salary between the salary band minimum and the salary band midpoint depending on qualifications, location, internal equity, and the budgeted amount for the role.

Why Work with Us 

We believe in supporting the whole employee by offering a comprehensive benefits package designed to meet diverse needs. Our full-time employee benefits include flexible time off, paid parental leave, comprehensive medical, dental, and vision insurance, and a 401(k) with company matching. We are committed to fostering a work environment that promotes both personal and professional well-being.

Our Selection Process

Our selection process typically includes an online application, short phone interview, hiring manager interview, candidate exercise, final panel interview and reference check.

Equal Employment Opportunity and Commitment to Diversity

At K12 Coalition, we are driven to build and sustain a culture of respect, belonging and inclusion. Our DEI committee includes team members across the company that drive grassroots change through affiliated team resource groups, unconscious bias training, and Equity Triads for continuous dialogue. 

We operate with the deep belief that our world, our schools, and our team are made stronger by respecting, listening to, and amplifying the voices of the communities we serve and the world around us. Therefore, our curricular offerings, our work as a team, and our work with schools, reflect a diversity of perspectives, backgrounds, and experiences.  We aspire to deliver services, products, and practices that are deeply rooted in equity for all children. We are committed to building a diverse team to contribute to this work. 

We will extend equal employment opportunity to all applicants without regard to age, race, ethnicity, sex, religion, sexual orientation, gender identity, socioeconomic background, disability status, military affiliation, pregnancy or any other status protected under federal, state and local laws. We encourage all who share our mission to apply.

K12 Coalition will provide reasonable accommodations during the recruitment process. If you need additional accommodations or assistance, do not hesitate to contact our HR team directly at hr@k12coalition.com.