Kathy Pattison

She is a market maker with a 30-year track record that spans hardware and software, niche to mass appeal, consumer and business to business, and local to global across many industry sectors. Like her Kaarta teammates, Kathy thrives in early- to mid-stage companies that develop transformative technologies, and expertly builds go-to-market strategies, brands and teams to bring them to life.

She served as Senior VP of Marketing for Fiksu, driving thought leadership and market expansion in the emergent mobile advertising technology space. She was previously VP of Marketing for Color Kinetics, the company largely credited for putting intelligent LED lighting on the map, thanks in part to the enviable brand she built from scratch. Kathy has additionally led brand and positioning strategy as a consultant for Testive, Ecovent, Ketra, Ecosense Lighting and Beekeeping.io, and managed marketing programs for well established companies including Apple, Psion and Quark.

She holds a BS in Marketing/Advertising from Syracuse University.