Doug Weekes

Doug is a consumer products veteran who led each of Kraft’s beverage divisions as General Manager: Refreshment Beverages (Capri Sun, Kool-Aid, Crystal Light, Country Time, Tang, and Mio), and Coffee (Maxwell House, Gevalia, Starbucks, Seattle’s Best, and Tazo). Doug launched the Mio brand in 2011, and received the 2012 Emmy Award for Outstanding Commercial for its MTV integration. Prior to leading Kraft’s beverage divisions, he served as SVP/General Manager for Henkel’s U.S. Personal Care business (Right Guard, Dial, Tone, Coast, Soft & Dri, and Dry Idea). He has been a beverage entrepreneur since 2014 when he helped launch Core water, co-founded and ran Outlaw Energy, and co-led the acquisition of the Purity Organic juice company. Doug serves on the boards of Creminelli Fine Meats, Purity Organic, and Level Organic (a European beverage company).