Kampgrounds of America, Inc.
Michael Peters has a diverse work experience spanning different roles and industries. Michael is currently serving as the Director of Corporate Partnerships at Kampgrounds of America, Inc. Prior to this, they held the position of Regional Marketing Manager at the same company.
In 2014, Peters founded the pull group, where they worked as the owner and focused on providing branding and marketing services to smaller organizations and non-profits.
From 2019 to 2020, they served as the Director of Business Development & Strategy at A.D. Creative Group, where they developed new accounts and worked on brand strategy for various clients.
Peters also has experience in the camp industry, having worked as a Marketing Manager at WinShape Camps from 2016 to 2018.
Earlier in their career, they held roles such as Brand Strategy Project Manager at brand | apart, Recreation Manager at the City of Laramie - City Government, Recreation Coordinator at Pinedale Aquatic Center, and Director of Outreach and Recreation at Athens FUMC.
Additionally, they worked as an Event Coordinator at PLACE Ministries and as an Assistant to Lanny Donoho at BigStuf Camps.
Michael Peters completed their undergraduate education from 1997 to 2001 at the University of Georgia's Terry College of Business, where they earned a Bachelor of Business Administration (BBA) degree with a focus on Management. Later, in 2012 and 2013, they pursued further education at the University of Wyoming, obtaining a Master of Business Administration (MBA) degree. Their field of study during their MBA program was Business, Management, Marketing, and Related Support Services.
Kampgrounds of America, Inc.
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Kampgrounds of America Inc. (KOA) is the world’s largest family camping company, helping family and friends enjoy the great outdoors for 55 years. Founded in 1962, our franchising company has more than 500 campground locations across North America, and each year is nationally recognized for our work in public relations, marketing and franchise satisfaction. From our humble beginnings on the banks of the Yellowstone River in Billings, Montana, KOA has become an iconic brand throughout the U.S. and Canada. Our “Yellow Sign” acts as a beacon of fun and relaxation for campers, and a badge of honor for our employees. We value hospitality, the great outdoors and the people and places that make our company great. Camping has come a along way since the early days of canvass tents and rustic roadside camps. The team at Kampgrounds of America prides itself on constant innovation - bringing new technologies, advanced guest service training and luxury accommodations to camping in order to dial up the outdoor experience for our guests. Whether introducing Deluxe Cabins to building proprietary reservation technology, KOA is leading innovation in the outdoor hospitality industry. Our strategic thinking and business decisions are driven by data and research. Furthermore, we are committed to reducing our environmental footprint, promoting our Kamp Green program to help our franchisees keep the great outdoors great, for generations to come. KOA offers employment opportunities in both our corporate operation - still headquartered in Blllings, Montana - and our various franchise locations. For more information on Kampgrounds of America Inc., in general, visit koa.com or our pressroom at koapressroom.com, follow us on Facebook at Facebook.com/koacampgrounds, visit our blog at blog.koa.com. For specific information on employment opportunities at a KOA campground, visit workatkoa.com.