Lara Krug

CMO & EVP, Marketing at Kansas City Chiefs

Lara Krug was hired as Kansas City's Executive Vice President and Chief Marketing Officer on June 29, 2021, and begins her second season in the National Football League in 2022.

As the first CMO in franchise history, Krug oversees all club marketing functions, including brand marketing; community outreach; digital, social, and website operations; influencer activation; event entertainment; content production, and the Hunt Family Foundation.

Reporting directly to team President Mark Donovan, she strategically and proactively works across the organization to identify opportunities to help internal and external stakeholders achieve key growth objectives. Employing short- and long-term strategies, Krug and the marketing team are focused on brand extensions and loyalty with current and new fans; engaging with fans through original content across all the club's social, digital, and mobile channels; as well as creating once-in-a-lifetime experiences domestically and globally all in an effort to welcome all to Chiefs Kingdom.

In addition to managing all domestic marketing efforts for the team, Krug is leading the club's international growth in both Germany and Mexico as part of the NFL's IHMA (International Home Marketing Area) announcement in 2021. This league initiative grants clubs access to international territories for marketing, fan engagement, and commercialization, enabling the Chiefs to build a more robust global brand while driving NFL fan growth internationally.


  • CMO & EVP, Marketing

    Current role

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