Darryl McNeil

Darryl McNeil is an accomplished media and analytics professional currently serving as Vice President and Media Effectiveness Lead at Kantar since May 2023, where leadership of a delivery team ensures high-quality solutions for clients in North America. Prior to this role, Darryl held various significant positions including Lead of Marketing Analytics & Performance at Cox Communications and Owner/CEO of Kinetic Marketing and Analytics. Darryl's expertise spans multiple organizations such as PETERMAYER, Wunderman Thompson, New York University as an adjunct professor, The CDM Group Inc., The CementBloc, EURO RSCG, and RAPP, cultivating extensive experience in digital media strategy, analytics, and marketing performance. Darryl obtained a Bachelor of Science degree in Logistics with a concentration in Media Studies from Penn State University.