Jorge Alagon

Jorge Alagon serves as the Global Head of Data Science Innovations at Kantar, leading a team of over 27 data scientists and brand equity experts in the development of advanced data integration technologies and AI-based analytics platforms. With extensive experience in market research and analytics, Jorge has also held roles such as Chief Solutions Officer for Latin America at Kantar and Senior Vice President of Global Innovations at Kantar Millward Brown. Additionally, Jorge contributes as a part-time lecturer at ITAM, teaching courses on marketing metrics and data science. Jorge's educational background includes an MSc in Applied Statistics from the University of Oxford, a diploma in Managerial Skills from Instituto Tecnológico Autónomo de México, and a BSc in Applied Mathematics from the same institution.