Kristi Rees

Kristi Rees is an experienced leader in client leadership and market research with a career spanning over two decades. Currently serving as Vice President of Client Leadership at Kantar since July 2022, Kristi previously held various roles at Boar's Head Brand from February 2017 to July 2022, including Senior Manager of Retail Performance and Senior Manager of Business Insights. Prior to this, Kristi was the Senior Director of Research & Insights at Tervis, and also contributed as a Market Research Manager at General Electric, where projects involved key industry benchmarks and new product development. Earlier experience includes managing research projects at Sterling Research Group, driving consumer insights at Tropicana, and supporting product testing at Hallmark Cards. Kristi holds a Master’s in Marketing Research from the University of Georgia and a Bachelor’s in Marketing from Auburn University.