Prue B.

Prue B. has over 12 years of experience in product marketing and go-to-market strategies. Prue has worked for various companies, including Kantata as the EMEA Product Marketing Lead, and Sage as the Interim Global GTM Lead. Prue has also worked as a Product Marketing Consultant for AdWatch UK, where they utilized blockchain technology to prevent ad fraud. Prue has experience in the travel industry as a Contract Product Marketing Consultant for 2TierTravel, where they focused on making luxury travel more affordable for members. Earlier in their career, Prue worked as a Go-to-Market Strategist for Cambridge Go-to-Market, helping technology companies accelerate growth. Prue also worked as an Associate GTM Consultant for OneGTM, conducting market research and developing effective go-to-market strategies. Prue has experience in the augmented, virtual, and mixed reality industry, having served as the Regional GTM Lead for Virtuality Live. Additionally, they have worked as a Contract Product Marketing Consultant for The Access Group and Oracle Data Cloud, where they led commercialization efforts for the Oracle ID Graph. Prue's role as the Director of Product Marketing for Grapeshot focused on brand safety and delivering relevant insights to advertisers. Overall, Prue B. has a diverse background in product marketing and go-to-market strategies, with expertise in adtech, martech, fintech, and SaaS.

Prue B. completed their education with multiple degrees in different fields. Prue started their academic journey in 1997 by pursuing a Foundation Engineering course at Nottinighan Trent. After completing the foundation course, they went on to study Electronic Engineering at Loughborough University from 1998 to 2002, earning their MEng degree. Later, Prue enrolled in the University of Warwick - Warwick Business School, where they completed a Master of Business Administration (MBA) specializing in IT strategy & Knowledge Management from 2006 to 2008. Additionally, Prue also has a background in Marketing, which they studied at CIMA, although the specific start and end years for this course are not provided.