Sandra Hijnen

Sandra (Velema) Hijnen is the General Manager for Europe at Kaon Interactive, where responsibilities include enhancing sales effectiveness and customer engagement through a proprietary marketing platform. Prior experience includes serving as Executive Director and Head of Account Management at MCI The Netherlands, driving business development across various sectors, and managing relationships with associations and governmental entities. Earlier roles included Senior Project Manager at dmg :: events, where Sandra launched an oil and gas conference portfolio in the Middle East, and Divisional Director at IQPC, overseeing energy and utilities events across multiple regions. Sandra's career began at Hilton as a Sales Coordinator. Academically, Sandra holds an MBA with distinction from the University of Warwick and a Bachelor's degree in International Hospitality Management from Stenden.