Taylor Murphy

Taylor Murphy currently serves as the Head of North America Marketing at Kari Traa and as the Executive Director of The Outdoor Industry Women's Association. Previously, Taylor held the position of Manager, Social and Community at Altra Running, a VF Company, and Global Brand Manager at Trek Bicycle, where responsibilities included conceptualizing and managing a global brand strategy, overseeing content production, and directing brand ambassador efforts. Also at Trek Bicycle, Taylor served as Global Social Media Manager, building and managing social media channels, creating global campaign strategies, and optimizing advertising for retail locations. Taylor's educational background includes a degree in Life Science Communication with a focus on Global Health and Digital Studies from the University of Wisconsin-Madison.