Jesse Chen

Jesse Chen is currently working as VP, Analytics & Results at Karlen Williams Graybill Advertising since November 2015. Prior to this, Jesse was the Client Director, Analytics at Initiative from December 2013 to November 2015. Jesse also held the position of Manager, Performance Insights & Data Science at Omnicom Media Group from November 2010 to November 2013. With a strong background in analytics, marketing, and project management, Jesse has garnered experience across various industries such as healthcare, insurance, financial services, pharmaceuticals, CPG, OTC, pharmaceutical, VMS, e-commerce, and cosmetics. Jesse's skills in digital analytics, data modeling, segmentation, and application development have helped optimize media budget allocation and improve ROI for clients. Throughout Jesse's career, there has been a consistent focus on providing valuable insights and analytics to drive marketing and media optimization for clients.