KWG
Jesse Chen is currently working as VP, Analytics & Results at Karlen Williams Graybill Advertising since November 2015. Prior to this, Jesse was the Client Director, Analytics at Initiative from December 2013 to November 2015. Jesse also held the position of Manager, Performance Insights & Data Science at Omnicom Media Group from November 2010 to November 2013. With a strong background in analytics, marketing, and project management, Jesse has garnered experience across various industries such as healthcare, insurance, financial services, pharmaceuticals, CPG, OTC, pharmaceutical, VMS, e-commerce, and cosmetics. Jesse's skills in digital analytics, data modeling, segmentation, and application development have helped optimize media budget allocation and improve ROI for clients. Throughout Jesse's career, there has been a consistent focus on providing valuable insights and analytics to drive marketing and media optimization for clients.
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KWG
When you’re not satisfied with how your category defines itself, you redefine it. KWG is a communications agency. You probably haven’t met anyone like us. We define our success solely on our clients’ business results. How do we succeed? By asking tough questions and digging into what keeps our clients up at night. Mining for insights others might pass over. We look at the world as moments of impact. To plan smarter. Spot opportunities to make a brand budget work harder. And to speak to consumers choicefully and authentically. We respect data, the right data, to help us learn and react. Our analytics harnesses decades of actionable insights to help propel brands forward. That’s what we mean by measurably deeper connections.