Karen Ashotyan

Karen Ashotyan is a seasoned professional in user acquisition and analytics, currently serving as a Senior User Acquisition Manager at Karma since 2022. In this role, Karen focuses on strategic optimization to reduce costs in user acquisition while enhancing ROI on high-budget campaigns across platforms such as Facebook, X, Google Search, and Quora. Prior to this position, Karen was a User Acquisition Manager at Novelty Media (2021-2022), where campaign management and optimization led to notable improvements in performance and ROI. Earlier experience includes an Analyst role at Aria Solutions LTD (2019-2021), where analyzed performance metrics and developed financial reports to drive client traffic and enhance cash flow.