Carlos Fernandes

Carlos Fernandes is an experienced data analyst with a strong background in data mining, reporting, and statistical analysis. Currently serving as a Senior Data Analyst at Karsten S.A. since September 2023, Carlos utilizes data mining techniques for targeted marketing, online advertising, and sales recommendations, alongside performing cohort, LTV, and RFV analyses. Previously, Carlos held a similar role at Enel Group, focusing on database construction and KPI execution using BI software. Carlos has also worked at Americanas S.A. as a Junior Data Scientist, conducting departmental analyses on purchases and discount coupon usage, and at Provokers Brasil as a PL Data Analyst, where responsibilities included questionnaire development and field data monitoring using PNADc data from IBGE. Carlos holds a postgraduate degree in Data Science from Pontifícia Universidade Católica do Rio de Janeiro and a Bachelor's degree in Statistics from UERJ.