Valéria Bitencourt

Valéria Bitencourt is an accomplished professional in e-commerce and digital transformation, serving as the Head of E-commerce and Digital Transformation at Karsten S.A. since August 2018. Valéria leads a team of 30 across various domains, including digital marketing and logistics, and is responsible for strategic planning and organizational restructuring within e-commerce. In addition to an extensive career in consulting for e-commerce operations since 2011, Valéria has held academic positions at Pontifícia Universidade Católica do Paraná, teaching courses in business intelligence and digital commerce. Previous roles include Head of E-commerce at Icomm Group and Lojas Koerich, where Valéria focused on platform implementation and market expansion. Valéria holds an MBA in Digital Marketing from FGV and bachelor's degrees in Web Design and Economics.