Aarie Li

Aarie Li is a seasoned professional in digital marketing and commercial strategy with extensive experience in various roles across notable companies. Currently serving as a Senior CRO Manager at Kaspersky since November 2021, Aarie previously held positions at HSBC, where responsibilities included developing strategic propositions as a Digital Banking Propositions Manager and enhancing digital conversion rates as a Digital Optimisation Analyst, earning recognition as the top performer in 2019. Earlier experience includes working at FWD Insurance in marketing and digital commerce, focusing on achieving targets through digital channels, and at MediaCom as a Media Planner, specializing in integrated media planning and optimization. Aarie holds a Bachelor of Business Administration in Marketing from The Hong Kong Polytechnic University and has furthered education through CFTE in fintech.