Bastian Chu

Bastian Chu is a seasoned professional in digital business and marketing, currently serving as Senior Digital Business Lead for Kaspersky, overseeing operations in Southeast Asia, Greater China, and Korea since November 2021. Previous roles include Digital Marketing and Demand Generation Lead for Lenovo in Central APAC, where responsibilities encompassed eCommerce strategy and digital marketing guidance across the region. Bastian also held the position of Digital Marketing Lead and Head of eCommerce in Taiwan, demonstrating expertise in sales forecasting and market analytics. Prior experience as a Product Management and Business Development Director at cacaFly Intl. Media involved developing go-to-market strategies, while earlier consultancy work focused on assisting brands with digital transformations. Educational achievements include leadership training from Stanford University Graduate School of Business and expertise in strategic innovation from Gies College of Business at the University of Illinois Urbana-Champaign.