Petteri Jalonen

Petteri Jalonen has a diverse range of work experience in various roles and companies. Petteri is currently the Growth Marketing Lead at Katana Cloud Manufacturing since June 2023. Prior to that, they owned a marketing consultancy called petterijalonen.com, where they provided services such as product marketing, content and SEO, and marketing automation.

In 2022, Petteri worked as a Senior Growth Marketing Manager at Matchmade from March 2022 to June 2023. Petteri also served as an Advisor at Mobal from June 2022 to January 2023. From 2020 to 2022, they were the Growth Marketing Manager at Varjo, focusing on marketing automation, lead generation, and go-to-market strategies for new products.

Before that, Petteri worked at Smartly.io in various roles including Product Marketing Manager, Technical Marketing Manager, and Customer Success Manager. Petteri helped improve communication about the company's offerings, managed advertising campaigns, and developed social advertising strategies for clients.

In 2013, Petteri worked at momondo as the Global Display Manager and later as the Marketing Manager for the Finnish market. Petteri managed advertising budgets, developed display marketing campaigns, and optimized search, display, and social campaigns.

Prior to their marketing roles, Petteri had experience as a Customer Service Specialist at Santander and an Office Assistant/Summer Intern at Orion Pharma. Petteri also served as the Webmaster & Communications Coordinator for the student organization Probba ry.

Throughout their career, Petteri has demonstrated expertise in growth marketing, marketing automation, product marketing, and strategic communication.

Petteri Jalonen's education history begins in 2008, when they started studying at Aalto University School of Business. Petteri pursued a Bachelor of Science in Business Administration (BScBA) with a focus on International Business and Management. In 2010, they had a brief study period at Western Washington University, where they continued their Bachelor's degree with a concentration in Finance and Marketing.

After completing their undergraduate studies, Petteri returned to Aalto University School of Business for their Master of Science in Business Administration (MScBA) in International Business. This program lasted from 2011 to 2013.

During their master's degree, Petteri also had the opportunity to participate in an international exchange program. In 2012, they attended the Copenhagen Business School for a short period of time as part of the CEMS (The Global Alliance in Management Education) program. Although the field of study for this program is not specified, it can be assumed that it is related to international management.

In addition to their formal education, Petteri has also obtained several certifications. Petteri is certified in DoubleClick Bid Manager, DoubleClick Bid Manager Mobile, DoubleClick Campaign Manager, DoubleClick Rich Media, Google AdWords, and Inbound Marketing. The institutions providing these certifications are Google and HubSpot. The specific months and years when they obtained these certifications are not provided.