Vivian Liu

Sr. Product Marketing Manager at Kateeva

Vivian Liu has a diverse range of experience in product marketing and management. Vivian is currently working as a Sr. Product Marketing Manager at Kateeva, where they are responsible for developing marketing collaterals, conducting competitive analysis, and deep diving into market trends and customer needs. Prior to this, Vivian held the position of Senior Marketing Manager at Royole Corporation, where they developed channel partners, managed sales pipelines, and led successful product launches. Vivian also worked as a Product Operations Manager at Lenovo, where they analyzed PC markets, defined product strategies, and executed Go-To-Market projects. Additionally, Vivian has experience as a Management Consultant at Adfaith Management Consulting Inc., where they provided solutions for strategic planning, marketing, and business operations. Vivian started their career at BOE Technology Group Co., Ltd., where they worked as a Product Marketing Manager and R&D Engineer, managing the LCD TV product portfolio and conducting global market research.

Vivian Liu graduated from the Harbin Institute of Technology in 2005, where they obtained their Bachelor of Engineering (B.Eng.) degree in Electrical Engineering. In addition to their formal education, they have also earned certifications in B2B Marketing: Pricing Strategies from LinkedIn in February 2023 and Product Marketing Foundations from LinkedIn in February 2021.

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  • Sr. Product Marketing Manager

    July, 2021 - present