Katin USA
Claudia Scherer is a seasoned professional in product development and merchandising, currently serving as Sr Product Developer at Katin USA since March 2023. With extensive experience spanning over two decades, Claudia has held key positions such as Director of Merchandising & Planning at Richer Poorer, where responsibilities included developing seasonal assortment plans and managing merchandise buys for both wholesale and direct-to-consumer channels. Prior roles include significant contributions at companies like Spiritual Gangster, Quiksilver, DC Shoes, and Pacific Sunwear, where Claudia excelled in driving sales through effective merchandising strategies, product development, and vendor negotiations. Claudia holds a BA in Business Management Economics from the University of California, Santa Cruz, and has a foundation in fashion education from the Fashion Institute of Technology and Suffolk County Community College.
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Katin USA
In the early 1950s Nancy and Walter Katin were in the business of making canvas boat covers. It was upon request from local surfers that they made the first pair of custom canvas surf trunks. Word quickly spread of their ability to withstand the demands of the sea and an industry was born. Katin continues to take pride in its title as California’s first surf brand and continues its commitment to selling high-quality, durable goods, on the beach and beyond. Born by the beach and raised along the California coast since 1954, Katin remains a staple for Southern California culture. While continuing to pay homage to its iconic beachside heritage, Katin proudly embodies the life of a true explorer, embracing all of the Golden State’s versatile terrains, from the southern sunny beaches and bold desert bedrocks to the dense northern forests and snowcapped mountaintops. Katin continues to take pride in its title as one of California’s first brands to make surf trunks and continues its commitment to selling high-quality, durable goods, both with the iconic surf board shorts and lifestyle apparel, with the same gracious, mellow-hearted attitude since 1954.