Katin USA
Dale Rhodes is an accomplished professional with extensive experience in sales and business management within the surf industry. Currently serving as Vice President of Sales at Katin USA and as a Director Board Member for A Walk On Water, Dale is dedicated to transforming lives through Surf Therapy. As the Founder of The Vie Group LLC, a private label facility in Los Angeles, Dale specializes in comprehensive services including Cut & Sew, dyeing, printing, labeling, and shipping. Previous roles include Sales Representative for Hurley and 215 Marketing Group, where Dale represented various surf brands. Dale holds an Associate of Arts degree in Business Administration and Management from Los Angeles Pierce College and a high school diploma from Chatsworth High School.
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Katin USA
In the early 1950s Nancy and Walter Katin were in the business of making canvas boat covers. It was upon request from local surfers that they made the first pair of custom canvas surf trunks. Word quickly spread of their ability to withstand the demands of the sea and an industry was born. Katin continues to take pride in its title as California’s first surf brand and continues its commitment to selling high-quality, durable goods, on the beach and beyond. Born by the beach and raised along the California coast since 1954, Katin remains a staple for Southern California culture. While continuing to pay homage to its iconic beachside heritage, Katin proudly embodies the life of a true explorer, embracing all of the Golden State’s versatile terrains, from the southern sunny beaches and bold desert bedrocks to the dense northern forests and snowcapped mountaintops. Katin continues to take pride in its title as one of California’s first brands to make surf trunks and continues its commitment to selling high-quality, durable goods, both with the iconic surf board shorts and lifestyle apparel, with the same gracious, mellow-hearted attitude since 1954.