Barbra Chase

Barbra Chase is an experienced sales executive currently serving as VP of Sales at Simbe, focusing on optimizing retail operations through innovative technology. With a career dedicated to the retail technology sector since 2019, Barbra has held various senior roles, including VP Sales for North America at Focal Systems and VP Global Sales for Store Intelligence at SymphonyAI, where efforts were directed at improving pricing compliance and operational efficiencies for grocery and convenience stores. Past positions include board membership at the American Cancer Society and leadership roles at Brain Corp, Bossa Nova Robotics, Diebold Nixdorf, and Oracle, contributing to advancements in retail automation and operational efficiency. Barbra holds a Bachelor of Business Administration in Marketing from Iowa State University and additional sales training certifications.